When we choose a piece of jewelry, we don't just want it to be beautiful. We want it to stay with us for a long time.

Especially when we're talking about a piece of jewelry with such special meaning as a memorial piece, an ash-holding piece, or a piece that holds a lock of hair or a memory of someone important.

That's why many people ask us:

"Will the gold color fade over time?"

The answer depends on the finish of the jewelry.

And this is where PVD comes in.

PVD explained simply

Imagine that the gold color isn't just painted on the metal, but is bonded to it through a process that makes it much more resistant.

That's PVD.

It's not just a superficial plating that can quickly disappear with daily use, but a finish designed to better withstand friction, sweat, and the passage of time.

The result is a gold finish that maintains its shine for much longer.

Is it better than gold plating?

In most cases, yes.

Many inexpensive jewelry pieces use traditional gold plating, which, with daily use, can start to fade in just a few months.

The PVD finish is precisely designed to prevent such rapid wear.

That's why it has become a very popular option for those looking for a piece of jewelry to wear every day.

Can it get wet?

A piece of jewelry with a PVD finish offers much greater water resistance than conventional plating.

Even so, at LA MAR Moments, we believe that jewelry holding a memory deserves a little care.

If you want to preserve its shine for many years, it's best to:

• Remove it before entering chlorinated pools.
• Avoid direct contact with perfumes and chemical products.
• Store it in a dry place when not wearing it.
  

These are small gestures that help keep it beautiful for much longer.

So will it never lose its color?

No gold finish is completely eternal.

Use, constant friction, exposure to chemicals, or even skin type can cause any piece of jewelry to change over the years.

However, a piece of jewelry with a PVD finish usually retains its color and shine much better than a piece with traditional gold plating.

It's an option designed to accompany you in your daily life.

Why do we choose this finish at LA MAR Moments?

Every piece we create holds a story.

It can contain ashes, hair, dried flowers, sand from a special place, or any small memory that deserves to remain close to the wearer.

That's why we look for materials that live up to that meaning.

We want you to not only preserve the memory inside but also the beauty of the jewelry that protects it.

Because the most important memories are not meant to be kept in a drawer.

They are meant to be carried with you, every day.